Your business’s online presence means everything today. Having a well-maintained website and active social media pages is a must.
Some new entrepreneurs would think that establishing and maintaining an online presence would be difficult. As it turns out, they couldn’t be more wrong. It is more than possible to build your business online on a budget.
You just need to know which resources you should rely on as you build your business’s online presence. From affordable hosting to marketing outreach, here are 5 tips to help you build your business’s online presence on a budget.
There are several host providers on the market today. Few, however, are cheaper than Bluehost. Not only that, but Bluehost arguably offers customers a fair amount of functionality for the cost.
Further still, Bluehost has been especially kind to small businesses lately. The web hosting company teamed up with Google Domains earlier this year to allow Google Domains customers to use Bluehost’s site to create new accounts.
Almost everyone who has done 5 minutes of research on site building has heard about WordPress. The company has certainly earned its reputation. It allows people to build websites quickly and cheaply while providing them with tons of cool tools.
It’s also extremely compatible with several hosting platforms. Bluehost just happens to be one of those platforms, which makes WordPress and Bluehost a super duo of sorts.
Investing in your future is always good on any budget. Investing in expensive email hosting, on the other hand, is not.
We don’t doubt that expensive hosting offers some of the best premium features. You don’t, however, need pricey email hosting to have relatively good email hosting.
That said, look into free email hosting before you even think about purchasing premium email hosting services. You’ll be doing your wallet a favor.
Some business owners dream of having their own warehouses which are stocked with their businesses’ goods. Unfortunately, though, that’s just not plausible for small companies that haven’t gained much traction yet.
Dropship products are a great solution if you want to build your business online and don’t have the capital to deal with stocking and shipping items to customers.
There is no doubt in our minds that marketing specialists know what they’re doing. They have the necessary skills to navigate the data-driven market.
Despite that fact, small businesses have to be realistic about what they can afford. Not many small companies have the capital to hire seasoned marketing professionals, and that’s okay.
You can focus on marketing outreach by yourself. You likely won’t be amazing at it, but you’ll get the job done. When you reach the point at which you can afford a marketing specialist, then you can splurge on one.
Make no mistake here. While you can build your business online on a budget, it won’t be a cakewalk. Furthermore, you might eventually have to shell out some serious cash to get things going.
Having said that, if you find yourself in debt, take a moment to center yourself and then begin working on getting yourself back on track.
If, on the other hand, you’ve successfully avoided incurring debt, drop a comment for your fellow entrepreneurs. They’d love to get their businesses off of their feet without taking on too much debt.